Welcome to Marketing on Facebook

Welcome to Marketing on Facebook

  • Explain how Facebook’s mission, culture and evolution can help you achieve your business objectives
  • Summarize how the shift in people’s behavior has influenced the Facebook marketing strategy
  • Demonstrate what Facebook can do for you as a business marketing tool by reviewing key pillars of Facebook positioning and success stories
Duration
15 mins
Categories
01. Introduction to Facebook Apps and Services

On Facebook people connect, share, and discover with their friends and family. We deliver personalized experiences for people and deliver personalized messages for brands.
Learn how Facebook has evolved over the last decade in order to meet the needs of marketers.
Learn how people are consuming information even faster with the massive shift to mobile.
News Feed is the best place for marketers to reach people, especially on mobile. Learn how News Feed can help you reach the people who matter to you at the center of discovery.
Learn about the three pillars of Facebook marketing that will help you support your business objectives by reaching your target audiences.
Let's go over what we learned in this course.

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