Mind Shift Marketing

Turn Shoppers Into Buyers With Dynamic Ads Learn about the key benefits of dynamic ads and  best practices for converting your shoppers into buyers. Find out the technical requirements for creating a dynamic ads campaign. Duration 15 mins Categories 15. Solution-Based Ad Products Overview Learn how you can create relevant and timely ads based on the products people have visited on your website or app. The Power of Dynamic Ads We’ll go over the key benefits of dynamic ads and how they can help with your retargeting strategy. How Dynamic Ads Work See how dynamic ads work to create personalized ads for your customers. Before You Get Started Dynamic ads aren’t the perfect fit for every advertiser — let’s see if they may be right for you. Success Stories: Increasing Conversions With Dynamic Ads Learn how companies have seen an increase in sales with dynamic ads. Best Practices We want you to succeed with your ads, so l...

Instagram Buying Objectives Understand how to achieve your business objectives by using the different Instagram ad types available Recognize the various options Instagram has for ads: Click to Website Video Views Website Conversions Mobile App Installs Mobile App Engagement Brand Awareness Reach & Frequency Marquee Page Post Engagement Duration 15 mins Categories 11. Instagram “Mass Reach” Marquee Marquee campaigns are ideal when driving mass awareness and high frequency are critical for your business objectives. Reach and Frequency Use Reach and Frequency buying for predictable reach and greater control over message frequency. Brand Awareness Drive brand awareness and reach to spark recall of a brand and messaging. Page Post Engagement Use the Page Post Engagement objective to get people to engage with your ad on Instagram. Video Views Use the Video Views objective to get more people to watch your video. Cli...

Instagram Ad Types Learn and differentiate the different ad types available for Instagram Look at examples and case studies for each of the available ad types Describe what marquee campaigns are and how they can effectively be used by clients in different verticals Duration 15 mins Categories 11. Instagram Photo Ads Photo ads allow businesses to tell their story where people seek visual inspiration. Video Ads Video ads enable advertisers to inspire people through the use of sight, sound, and motion. Carousel Ads Carousel ads enable advertisers to inspire people with deeper storytelling through the use of multiple images. Dynamic Ads Dynamic ads on Instagram promote relevant products to shoppers who have browsed your website or mobile app.

Simplifying Lead Generation in a Cross-Device World Learn how to create  forms that are more likely to be completed and help you acquire leads. Learn the steps for integration  the lead form data with your customer system. Duration 15 mins Categories 05. Advertising Objectives Overview Learn how lead ads can enhance customer acquisition campaigns by making it easier for your target audience to submit their information to you. Benefits of Lead Ads Let’s go over how lead ads can help both you and your customers. Accessing Lead Data Lead data from lead ads can be downloaded or synced to your customer system in real time. Learn about the various options for accessing lead data. Customer System Integrations Learn how to integrate your customer system with Facebook lead ad campaigns, either through a direct or third-party integration. Best Practices Make the most of your lead ads by following some of these best practice...

Offers: Attract, Convert, and Reward Customers Learn what useful information you can include in your offers.and b est practices for creating appealing offers. How to create an offer from your business Page and then boost it, and how to  reach more people by creating an offer ad. Duration 15 mins Categories 05. Advertising Objectives Introduction Learn how creating an offer can help you attract new customers and incentivize loyal ones. How Offers Work Learn about the information you can include in your offers and how customers can redeem them on mobile and desktop. Best Practices Let’s take a look at how you can make your offer more appealing to your customers. Measuring Your Offers Campaigns Learn how you can use Page Insights and Ads Manager to see how your offers are performing. Step by Step Here’s a guide on how to create an offer from your business Page, boost an offer, and create an offer ad with the Ads Create Tool. ...