Creating a Campaign
Brand
Your brand is the emotional connection that people make with your business. It is based on everything you say and do as a company, and includes the messages you communicate through advertising — the values and beliefs of your company, and the experiences that you offer your customers. A strong brand will set your business apart, and is an invaluable intangible asset.
Campaign
Your campaign is underpinned by the advertising objective you choose, such as clicks to website, brand awareness, or mobile app installs. When setting up your campaign, you'll create one or more ad set to help optimize and measure results for each objectives. Within each ad set are the ads themselves. All ads in one ad set share the same daily or lifetime budget, schedule, bid type, bid info, and targeting data.
Objective
When you create a Facebook or Instagram campaign, you first choose an objective. Your objective is what you want to achieve with your ads, such as increase website conversions or increase app engagement. The objective you choose will determine the ad format and placement options that are available to you. We currently offer these objectives:
Reach people near your business
Increase brand awareness
Send people to your website
Get installs of your app
Raise attendance at your event
Get video views
Collect leads for your business
Increase conversions on your website
Increase engagement in your app
Promote your page
Get people to claim your offer
Boost your posts
Your brand is the emotional connection that people make with your business. It is based on everything you say and do as a company, and includes the messages you communicate through advertising — the values and beliefs of your company, and the experiences that you offer your customers. A strong brand will set your business apart, and is an invaluable intangible asset.
Campaign
Your campaign is underpinned by the advertising objective you choose, such as clicks to website, brand awareness, or mobile app installs. When setting up your campaign, you'll create one or more ad set to help optimize and measure results for each objectives. Within each ad set are the ads themselves. All ads in one ad set share the same daily or lifetime budget, schedule, bid type, bid info, and targeting data.
Objective
When you create a Facebook or Instagram campaign, you first choose an objective. Your objective is what you want to achieve with your ads, such as increase website conversions or increase app engagement. The objective you choose will determine the ad format and placement options that are available to you. We currently offer these objectives:
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