Targeting - Lookalike Audiences

Targeting - Lookalike Audiences

  • Identify when you should use lookalike audiences for targeting.
  • Learn how you can create lookalike audiences in Ads Manager and Power Editor.
Duration
15 mins
Categories
06. Targeting
Lookalike audiences can help you find people on Facebook and Instagram who share similar characteristics with those who are already interested in your brand and products or services.
Learn about the different seed audiences you can use to create a lookalike audience as well as some best practices.
Learn how some companies have successfully used lookalike audiences to help them reach their target audience.
Let's go over how to create your lookalike audience with the Ads Create Tool and in Power Editor.
Let's review everything you've learned in this course.

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