Facebook-Specific Terms
Timeline
Sometimes referred to as a Facebook profile, a Timeline is the space on people’s profiles that shows their posts, their friends' posts, and stories in which they’ve been tagged in chronological order. Posts can be photos, videos, words – any assets that tell a story.
Page
Pages are like personal profiles, except they're used by businesses and organizations to share their stories and connect with people. Like Timelines, businesses can customize their Pages by posting stories, using pictures, videos, and other media. People who like a Page can get updates in their News Feeds, as can their friends.
Post
A post is a story you share with your audience. You use posts to connect with and engage your audience. Posts can include text, images, and video.
Page Like
One way that people connect with your brand is by “liking” your Page. The “Likes” you accumulate on your Facebook Page will help you build your reputation, keep you connected with the people who support you, and attract new customers.
Reaction
Reactions allow people many ways to express how they feel about a post in a quick and easy way. Besides Like, people can choose reactions like Love, Haha, Wow, Sad, or Angry.
Facebook Right Column
Facebook Right Column refers to the ad placement option where an ad won't appear in News Feed, but instead appears in the right-hand column on Facebook. Right Column ads are only available for desktop placement, not mobile.
Verified Page
Some Pages have been verified by Facebook to confirm they’re authentic. If your Page's category is “Local Businesses” or “Companies and Organizations,” your Page may be eligible for a gray verification badge that looks like this: ges belonging to select people, sports, media, entertainment, and government may be eligible for verification if they can prove their authenticity and meet Facebook's requirements for having a Verified Badge. These verified Pages display a blue badge:
. Note that Page verification isn't available in all areas.
Facebook Lite
Designed for people on slower networks like 2G, Facebook Lite is a lighter version of Facebook for Android app which uses less data. Facebook Lite is most relevant to advertisers that are marketing to people in Asia, Africa, the Middle East, and Latin America where mobile networks are slower.
Facebook API
We offer APIs to help you build applications that use people’s social connections and profile information so your applications and services have greater social context. The Graph API is the main way to get data in and out of our platform. Marketing APIs offer programmatic access to manage your Facebook ad campaigns, Custom Audiences, and reports. Businesses that use the Marketing API are typically: 1) management solutions providers that help advertisers or agencies to manage their Facebook and other digital ad campaigns. These vendors include Facebook Marketing Partners; 2) advertisers who manage their own ad spend with significant advertising scale specifically on the Facebook platform and require a custom solution that leverages their own internal data.
Facebook SDK
Facebook SDK helps you make your app social by allowing people to seamlessly integrate your content with their Facebook profiles. Whether you're taking advantage of one-click sign-up or letting users post to their Facebook profiles from your app, Facebook SDK lets you connect with people.
Sometimes referred to as a Facebook profile, a Timeline is the space on people’s profiles that shows their posts, their friends' posts, and stories in which they’ve been tagged in chronological order. Posts can be photos, videos, words – any assets that tell a story.
Page
Pages are like personal profiles, except they're used by businesses and organizations to share their stories and connect with people. Like Timelines, businesses can customize their Pages by posting stories, using pictures, videos, and other media. People who like a Page can get updates in their News Feeds, as can their friends.
Post
A post is a story you share with your audience. You use posts to connect with and engage your audience. Posts can include text, images, and video.
Page Like
One way that people connect with your brand is by “liking” your Page. The “Likes” you accumulate on your Facebook Page will help you build your reputation, keep you connected with the people who support you, and attract new customers.
Reaction
Reactions allow people many ways to express how they feel about a post in a quick and easy way. Besides Like, people can choose reactions like Love, Haha, Wow, Sad, or Angry.
Facebook Right Column
Facebook Right Column refers to the ad placement option where an ad won't appear in News Feed, but instead appears in the right-hand column on Facebook. Right Column ads are only available for desktop placement, not mobile.
Verified Page
Some Pages have been verified by Facebook to confirm they’re authentic. If your Page's category is “Local Businesses” or “Companies and Organizations,” your Page may be eligible for a gray verification badge that looks like this: ges belonging to select people, sports, media, entertainment, and government may be eligible for verification if they can prove their authenticity and meet Facebook's requirements for having a Verified Badge. These verified Pages display a blue badge:
. Note that Page verification isn't available in all areas.Facebook Lite
Designed for people on slower networks like 2G, Facebook Lite is a lighter version of Facebook for Android app which uses less data. Facebook Lite is most relevant to advertisers that are marketing to people in Asia, Africa, the Middle East, and Latin America where mobile networks are slower.
Facebook API
We offer APIs to help you build applications that use people’s social connections and profile information so your applications and services have greater social context. The Graph API is the main way to get data in and out of our platform. Marketing APIs offer programmatic access to manage your Facebook ad campaigns, Custom Audiences, and reports. Businesses that use the Marketing API are typically: 1) management solutions providers that help advertisers or agencies to manage their Facebook and other digital ad campaigns. These vendors include Facebook Marketing Partners; 2) advertisers who manage their own ad spend with significant advertising scale specifically on the Facebook platform and require a custom solution that leverages their own internal data.
Facebook SDK
Facebook SDK helps you make your app social by allowing people to seamlessly integrate your content with their Facebook profiles. Whether you're taking advantage of one-click sign-up or letting users post to their Facebook profiles from your app, Facebook SDK lets you connect with people.
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