Posting to Your Page
Best Practices
Here are a few tips to help you get people to stop scrolling and start reading (or watching).
Be consistent with branding: Brand perception is built over time — one story at a time. Each post should stand on its own while still being a part of your bigger brand story.
Create mobile-ready content: As we mentioned earlier, more than 1 billion people visit Facebook on their mobile devices every day.1 This is why it’s important to make sure your content is visually appealing — and legible if images have text on them — when viewed on smaller screens.
Be creative: Look to your audience when seeking inspiration. While Page posts should still reflect your business, they shouldn’t look or feel like ads. Instead, they can be more creative representations of your brand story.
One way to create engaging posts is with Canvas. Canvas is a post format (also used in Facebook advertising) that provides more real estate for your creative, and the opportunity for people to see and explore more of your products. This lets you tell compelling brand and product stories in an interactive and user-driven experience.
Here are a few tips to help you get people to stop scrolling and start reading (or watching).
Be consistent with branding: Brand perception is built over time — one story at a time. Each post should stand on its own while still being a part of your bigger brand story.
Create mobile-ready content: As we mentioned earlier, more than 1 billion people visit Facebook on their mobile devices every day.1 This is why it’s important to make sure your content is visually appealing — and legible if images have text on them — when viewed on smaller screens.
Be creative: Look to your audience when seeking inspiration. While Page posts should still reflect your business, they shouldn’t look or feel like ads. Instead, they can be more creative representations of your brand story.
One way to create engaging posts is with Canvas. Canvas is a post format (also used in Facebook advertising) that provides more real estate for your creative, and the opportunity for people to see and explore more of your products. This lets you tell compelling brand and product stories in an interactive and user-driven experience.
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