Best Practices
Decide on your objectives and then create one campaign per objective so you can optimize delivery, manage your spend, get the right reports, and maximize results for each objective.
Create multiple campaigns within an ad account
Decide on your objectives and then create one campaign per objective so you can optimize delivery, manage your spend, get the right reports, and maximize results for each objective.
Cap how much you spend across all of your campaigns
If you want to cap your spend at the ad account level, set an overall spend limit for your ad account before you begin running your campaigns. We will not bill you for more than your account spend limit.
Track spend for each of your campaigns
Use our spend meters to track how much you’ve spent for each of your campaigns today and how much you’ve spent for the lifetime of your campaigns. We will also show you about how much your campaign could spend based on your ad set budgets.
Create multiple campaigns within an ad account
Decide on your objectives and then create one campaign per objective so you can optimize delivery, manage your spend, get the right reports, and maximize results for each objective.
Cap how much you spend across all of your campaigns
If you want to cap your spend at the ad account level, set an overall spend limit for your ad account before you begin running your campaigns. We will not bill you for more than your account spend limit.
Track spend for each of your campaigns
Use our spend meters to track how much you’ve spent for each of your campaigns today and how much you’ve spent for the lifetime of your campaigns. We will also show you about how much your campaign could spend based on your ad set budgets.
Campaign Best Practices Completed
An ad set should contain ads targeting the same audience segment (Ex. women between the ages of 20 and 30 who use Android devices) so you can easily compare and optimize audiences by adjusting schedules, budgets, or turning on/off ad sets.
Organize ad sets by audience segment
Make sure all ads within an ad set target the same audience. This lets you control how much you spend on each audience, schedule when they see your ads, and measure their response. This will help minimize your ad sets from competing against each other for impressions from the same audience.
Review ad set performance and refresh creative
Review your ad set performance and identify low-performing ads. Consider additional creative including variations in images, links, video, or text.
Review our audience targeting capabilities and utilize ads reporting to find new audience segments
Review our targeting capabilities — Interests, Locations, Demographics, and more — to understand potential audience segments. Analyze your past performance through ads reporting and utilize data breakdowns of age, gender, country, and placement to identify additional audience segments for your marketing efforts.
Organize ad sets by audience segment
Make sure all ads within an ad set target the same audience. This lets you control how much you spend on each audience, schedule when they see your ads, and measure their response. This will help minimize your ad sets from competing against each other for impressions from the same audience.
Review ad set performance and refresh creative
Review your ad set performance and identify low-performing ads. Consider additional creative including variations in images, links, video, or text.
Review our audience targeting capabilities and utilize ads reporting to find new audience segments
Review our targeting capabilities — Interests, Locations, Demographics, and more — to understand potential audience segments. Analyze your past performance through ads reporting and utilize data breakdowns of age, gender, country, and placement to identify additional audience segments for your marketing efforts.
Ad Set Best Practices Completed
Multiple ads should be created in each ad set so our system can optimize for creative and placement.
Ads within an ad set should share the same audience and bid type
In doing so, our system can better optimize for the best performing ads based on variations in images, video, text, or destination.
Create as many ads as are relevant to your specific audience
You should use as many creative variations as you feel are relevant to your audience segment. This way, our delivery system can optimize for the best performing ad in an ad set.
Make sure you don’t go over the limits for number of campaigns, ad sets and ads
Every ad account is limited to 1,000 campaigns; 1,000 ad sets; and 5,000 ads.
Ads within an ad set should share the same audience and bid type
In doing so, our system can better optimize for the best performing ads based on variations in images, video, text, or destination.
Create as many ads as are relevant to your specific audience
You should use as many creative variations as you feel are relevant to your audience segment. This way, our delivery system can optimize for the best performing ad in an ad set.
Make sure you don’t go over the limits for number of campaigns, ad sets and ads
Every ad account is limited to 1,000 campaigns; 1,000 ad sets; and 5,000 ads.
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