Mind Shift Marketing

1) Have Your Social Media Profiles Completed in Full No one likes to get to a Twitter page only to find out that they haven’t taken the time to upload a photo to their account. Photos are a good start, having a name that is easily identified as being you and your business is a must, and take that extra 5 minutes to fill out all the “about you” information. First impressions are important and lasting. What do your social media profiles say about you? 2) Don’t Have Multiple Profiles Just as hard as it is to try and live two separate lives, so it is to manage multiple profiles of yourself. This doesn’t mean that everything is all or nothing and you have to live your life as an open book. But it does mean that if you’re going to be on a particular network that you familiarize yourself with the security settings so you can know what you’re posting publicly and privately. 3) You Are What You Tweet…and Share Just use good common sense. The internet is now the track record of y...

Online sales Simplify site navigation.  Streamline your site menu and try to keep everything visible without having to zoom in to read. Make info accessible.  Help people to explore before they commit to buy by using expandable product images. Help people make their purchase.  Keep any directions or "buy now" buttons front and centre, and if you can, use existing account info to limit data entry for your customers. Allow people to pick up again on desktop.  Make it easy for people to come back to their shopping cart when they're on their desktop computer, so that they can finish their purchase. Phone calls Use click-to-call buttons or links.  Avoid making people memorise your number or zoom in to see it. Condense your menu options.  Make sure that it's clear that calls are the best way to get in contact with your business. Show a clickable phone number or button on every page of your site. Avoid distractions.  Keep promotio...

In your Twitter Ads account at ads.twitter.com, click “Tools” Choose “Conversion tracking” from the drop-down menu Click on “Generate website tag” and accept the terms of use Copy the resulting snippet of code, or download a text file containing the code snippet and send it to an engineer at your company with instructions for placement. To ensure full flexibility for conversion tracking and tailored audience creation, it’s important that you place your website tag on all pages of your website.

Begin your content development by asking these three questions: What do you want your consumers to think? What do you want them to do? Do you want them to watch a video or click a link? How do you want them to feel? For example, do you want them to feel that your brand is making their life easier.