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Top 10 DOs and DONTs of Digital Marketing

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1) Have Your Social Media Profiles Completed in Full No one likes to get to a Twitter page only to find out that they haven’t taken the time to upload a photo to their account. Photos are a good start, having a name that is easily identified as being you and your business is a must, and take that extra 5 minutes to fill out all the “about you” information. First impressions are important and lasting. What do your social media profiles say about you? 2) Don’t Have Multiple Profiles Just as hard as it is to try and live two separate lives, so it is to manage multiple profiles of yourself. This doesn’t mean that everything is all or nothing and you have to live your life as an open book. But it does mean that if you’re going to be on a particular network that you familiarize yourself with the security settings so you can know what you’re posting publicly and privately. 3) You Are What You Tweet…and Share Just use good common sense. The internet is now the track record of y...
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Best practices for designing a mobile site

Online sales Simplify site navigation.  Streamline your site menu and try to keep everything visible without having to zoom in to read. Make info accessible.  Help people to explore before they commit to buy by using expandable product images. Help people make their purchase.  Keep any directions or "buy now" buttons front and centre, and if you can, use existing account info to limit data entry for your customers. Allow people to pick up again on desktop.  Make it easy for people to come back to their shopping cart when they're on their desktop computer, so that they can finish their purchase. Phone calls Use click-to-call buttons or links.  Avoid making people memorise your number or zoom in to see it. Condense your menu options.  Make sure that it's clear that calls are the best way to get in contact with your business. Show a clickable phone number or button on every page of your site. Avoid distractions.  Keep promotio...
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HOW TO CREATE A WEBSITE TAG

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In your Twitter Ads account at ads.twitter.com, click “Tools” Choose “Conversion tracking” from the drop-down menu Click on “Generate website tag” and accept the terms of use Copy the resulting snippet of code, or download a text file containing the code snippet and send it to an engineer at your company with instructions for placement. To ensure full flexibility for conversion tracking and tailored audience creation, it’s important that you place your website tag on all pages of your website.
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Develop Your Content

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Begin your content development by asking these three questions: What do you want your consumers to think? What do you want them to do? Do you want them to watch a video or click a link? How do you want them to feel? For example, do you want them to feel that your brand is making their life easier.
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Turn Shoppers Into Buyers With Dynamic Ads

Turn Shoppers Into Buyers With Dynamic Ads Learn about the key benefits of dynamic ads and  best practices for converting your shoppers into buyers. Find out the technical requirements for creating a dynamic ads campaign. Duration 15 mins Categories 15. Solution-Based Ad Products Overview Learn how you can create relevant and timely ads based on the products people have visited on your website or app. The Power of Dynamic Ads We’ll go over the key benefits of dynamic ads and how they can help with your retargeting strategy. How Dynamic Ads Work See how dynamic ads work to create personalized ads for your customers. Before You Get Started Dynamic ads aren’t the perfect fit for every advertiser — let’s see if they may be right for you. Success Stories: Increasing Conversions With Dynamic Ads Learn how companies have seen an increase in sales with dynamic ads. Best Practices We want you to succeed with your ads, so l...
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Instagram Buying Objectives

Instagram Buying Objectives Understand how to achieve your business objectives by using the different Instagram ad types available Recognize the various options Instagram has for ads: Click to Website Video Views Website Conversions Mobile App Installs Mobile App Engagement Brand Awareness Reach & Frequency Marquee Page Post Engagement Duration 15 mins Categories 11. Instagram “Mass Reach” Marquee Marquee campaigns are ideal when driving mass awareness and high frequency are critical for your business objectives. Reach and Frequency Use Reach and Frequency buying for predictable reach and greater control over message frequency. Brand Awareness Drive brand awareness and reach to spark recall of a brand and messaging. Page Post Engagement Use the Page Post Engagement objective to get people to engage with your ad on Instagram. Video Views Use the Video Views objective to get more people to watch your video. Cli...
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Instagram Ad Types

Instagram Ad Types Learn and differentiate the different ad types available for Instagram Look at examples and case studies for each of the available ad types Describe what marquee campaigns are and how they can effectively be used by clients in different verticals Duration 15 mins Categories 11. Instagram Photo Ads Photo ads allow businesses to tell their story where people seek visual inspiration. Video Ads Video ads enable advertisers to inspire people through the use of sight, sound, and motion. Carousel Ads Carousel ads enable advertisers to inspire people with deeper storytelling through the use of multiple images. Dynamic Ads Dynamic ads on Instagram promote relevant products to shoppers who have browsed your website or mobile app.
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