Advertising
Ad
Behind each ad unit is the creative, including image, video, text, a target audience, and bid. Your ads appear along with the stories that are relevant to your audience so it’s important that your creative is aligned with their interests.
Ad Format
Available ad formats are:
Image
Video
Carousel
Slideshow
Canvas
Ad Placement
Your placement is where you would like to display your ads. For each ad, you can choose multiple placements. We offer these placement options:
Mobile News Feed
Desktop News Feed
Facebook Right Column
Instagram
Audience Network
Ad Set
Recall that a campaign contains one or more ad sets. An ad set includes one or more ads, a budget, and a schedule. You can create an ad set for each of your audience segments by making the ads target the same audience within the ad set. This helps control the amount you spend on each audience, decide when each audience will see your ads, and see how well the ads performed with each audience. You can also determine where the ads appear on Facebook within the ad set. In short, you define your targeting, budget, schedule, bidding, and placement at the ad set level.
Clicks
The total number of times someone clicks on your ad. Depending on what you're promoting, this can include event registrations or app installs.
Clicks and Actions
We count actions differently than clicks. Actions explain in greater detail what happened as a result of your Facebook ad within one day of someone seeing it, or 28 days after someone clicks on your ad. The clicks metric counts how many clicks your ad generated.
Conversions
Conversions are customer-completed actions, like purchases or redeeming a coupon.
Video Views
The total number of times your video was viewed for at least three seconds.
Behind each ad unit is the creative, including image, video, text, a target audience, and bid. Your ads appear along with the stories that are relevant to your audience so it’s important that your creative is aligned with their interests.
Ad Format
Available ad formats are:
Ad Placement
Your placement is where you would like to display your ads. For each ad, you can choose multiple placements. We offer these placement options:
Ad Set
Recall that a campaign contains one or more ad sets. An ad set includes one or more ads, a budget, and a schedule. You can create an ad set for each of your audience segments by making the ads target the same audience within the ad set. This helps control the amount you spend on each audience, decide when each audience will see your ads, and see how well the ads performed with each audience. You can also determine where the ads appear on Facebook within the ad set. In short, you define your targeting, budget, schedule, bidding, and placement at the ad set level.
Clicks
The total number of times someone clicks on your ad. Depending on what you're promoting, this can include event registrations or app installs.
Clicks and Actions
We count actions differently than clicks. Actions explain in greater detail what happened as a result of your Facebook ad within one day of someone seeing it, or 28 days after someone clicks on your ad. The clicks metric counts how many clicks your ad generated.
Conversions
Conversions are customer-completed actions, like purchases or redeeming a coupon.
Video Views
The total number of times your video was viewed for at least three seconds.
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