Instagram Buying Objectives

Instagram Buying Objectives

  • Understand how to achieve your business objectives by using the different Instagram ad types available
  • Recognize the various options Instagram has for ads:
  • Click to Website
  • Video Views
  • Website Conversions
  • Mobile App Installs
  • Mobile App Engagement
  • Brand Awareness
  • Reach & Frequency
  • Marquee
  • Page Post Engagement
Duration
15 mins
Categories
11. Instagram
Marquee campaigns are ideal when driving mass awareness and high frequency are critical for your business objectives.
Use Reach and Frequency buying for predictable reach and greater control over message frequency.
Drive brand awareness and reach to spark recall of a brand and messaging.
Use the Page Post Engagement objective to get people to engage with your ad on Instagram.
Use the Video Views objective to get more people to watch your video.
Use the Clicks to Website objective to send people to your website.
Use the Website Conversions objective to get people to take specific actions on your website.
Use the Mobile App Installs objective to get people to install your app.
Use the Mobile App Engagement objective to increase engagement in your app.
Use the Product Catalog Sales objective to show relevant products from your catalog to shoppers who have browsed your website or mobile app.
Use Local Awareness and Store Visits to reach people near your business and drive them into your store.
Let's do a quick knowledge check.

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