Creating Target Audiences
Core Audiences
Core Audiences allows you to target people based on their demographics, location, interests, and behaviors. This data is sourced from the information shared by people in their Facebook profiles and the actions they take on our platform.
Custom Audiences
A Custom Audience lets you reach people based on imported contact lists or remarket to people based on the actions they've taken on your website or mobile app.
Lookalike Audiences
A lookalike audience is a group of people on Facebook who share traits with your customers. These traits can include location, age, gender, and interests. You can create lookalike audience to target people who are similar to your Custom Audience.
Partner Categories
Partner Categories is a targeting tool that uses data from trusted third-party data partners. This data allows you to target people based on certain attributes, like their income or whether or not they're a homeowner. You may also be able to target people based on things they do off Facebook, like purchasing a new truck.
Core Audiences allows you to target people based on their demographics, location, interests, and behaviors. This data is sourced from the information shared by people in their Facebook profiles and the actions they take on our platform.
Custom Audiences
A Custom Audience lets you reach people based on imported contact lists or remarket to people based on the actions they've taken on your website or mobile app.
Lookalike Audiences
A lookalike audience is a group of people on Facebook who share traits with your customers. These traits can include location, age, gender, and interests. You can create lookalike audience to target people who are similar to your Custom Audience.
Partner Categories
Partner Categories is a targeting tool that uses data from trusted third-party data partners. This data allows you to target people based on certain attributes, like their income or whether or not they're a homeowner. You may also be able to target people based on things they do off Facebook, like purchasing a new truck.
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