App Engagement

App Engagement

  • Review how to effectively persuade your audience to use your app, now that they have installed it
Duration
15 mins
Categories
05. Advertising Objectives
Let's look at ways to encourage people to use your apps after they have installed them.
How to give your customers a great experience after they install your app.
How to encourage app use with the Ads Create Tool.

Comments

Post a Comment

Popular posts from this blog

Instagram Buying Objectives

Instagram Buying Objectives Understand how to achieve your business objectives by using the different Instagram ad types available Recognize the various options Instagram has for ads: Click to Website Video Views Website Conversions Mobile App Installs Mobile App Engagement Brand Awareness Reach & Frequency Marquee Page Post Engagement Duration 15 mins Categories 11. Instagram “Mass Reach” Marquee Marquee campaigns are ideal when driving mass awareness and high frequency are critical for your business objectives. Reach and Frequency Use Reach and Frequency buying for predictable reach and greater control over message frequency. Brand Awareness Drive brand awareness and reach to spark recall of a brand and messaging. Page Post Engagement Use the Page Post Engagement objective to get people to engage with your ad on Instagram. Video Views Use the Video Views objective to get more people to watch your video. Cli...
Read more

Targeting - Lookalike Audiences

Targeting - Lookalike Audiences Identify when you should use lookalike audiences for targeting. Learn how you can create lookalike audiences in Ads Manager and Power Editor. Duration 15 mins Categories 06. Targeting Introduction Lookalike audiences can help you find people on Facebook and Instagram who share similar characteristics with those who are already interested in your brand and products or services. Overview of Lookalike Audiences Learn about the different seed audiences you can use to create a lookalike audience as well as some best practices. Success Stories Learn how some companies have successfully used lookalike audiences to help them reach their target audience. Step-by-Step Guide Let's go over how to create your lookalike audience with the Ads Create Tool and in Power Editor. Knowledge Check Let's review everything you've learned in this course.
Read more

Instagram Ad Types

Instagram Ad Types Learn and differentiate the different ad types available for Instagram Look at examples and case studies for each of the available ad types Describe what marquee campaigns are and how they can effectively be used by clients in different verticals Duration 15 mins Categories 11. Instagram Photo Ads Photo ads allow businesses to tell their story where people seek visual inspiration. Video Ads Video ads enable advertisers to inspire people through the use of sight, sound, and motion. Carousel Ads Carousel ads enable advertisers to inspire people with deeper storytelling through the use of multiple images. Dynamic Ads Dynamic ads on Instagram promote relevant products to shoppers who have browsed your website or mobile app.
Read more