Budget, Scheduling, Bidding
Ad Auction
For each ad impression, our ad auction system selects the best ads to run based on the maximum bids and performance of the ad. All ads on Facebook compete against each other in this process, and those most likely to succeed as determined by our system will win the auction.
Conversion Optimization
A tool for advertisers who want to drive actions on their mobile apps or websites. It allows advertisers to optimize their ad delivery specifically for the outcomes they care about by showing their ads to the people most likely to convert. When you optimize your ad for conversion, you enter a bid that reflects how much each conversion is worth to you. Bidding higher allows Facebook to explore more people who show potential to convert, or you can let Facebook set the bid for you and we'll try to get you as many conversions as possible based on your budget.
Cost Per Click (CPC)
The average amount you pay for each click on your ad. Average CPC is calculated as the total cost of the ad divided by total clicks.
Cost Per 1000 Impressions (CPM)
Your average CPM is the amount you're paying on average for every 1,000 impressions of your ad. This is calculated as the total cost of the ad divided by the total number of impressions, divided by 1,000.
Impressions
This is the number of times your ad was served. On mobile apps, an ad is counted as served the first time it's viewed. On all other Facebook interfaces, it's the first time your ad is placed in someone's News Feed or a Facebook Right Column.
Reach and Frequency
Reach and frequency buying on Facebook and Instagram gives you predictability and control over your ad delivery when reaching audiences of 200,000 or more people. This buy lets you set your campaign's unique reach on Facebook and Instagram and control how many times your audience will see your campaign.
For each ad impression, our ad auction system selects the best ads to run based on the maximum bids and performance of the ad. All ads on Facebook compete against each other in this process, and those most likely to succeed as determined by our system will win the auction.
Conversion Optimization
A tool for advertisers who want to drive actions on their mobile apps or websites. It allows advertisers to optimize their ad delivery specifically for the outcomes they care about by showing their ads to the people most likely to convert. When you optimize your ad for conversion, you enter a bid that reflects how much each conversion is worth to you. Bidding higher allows Facebook to explore more people who show potential to convert, or you can let Facebook set the bid for you and we'll try to get you as many conversions as possible based on your budget.
Cost Per Click (CPC)
The average amount you pay for each click on your ad. Average CPC is calculated as the total cost of the ad divided by total clicks.
Cost Per 1000 Impressions (CPM)
Your average CPM is the amount you're paying on average for every 1,000 impressions of your ad. This is calculated as the total cost of the ad divided by the total number of impressions, divided by 1,000.
Impressions
This is the number of times your ad was served. On mobile apps, an ad is counted as served the first time it's viewed. On all other Facebook interfaces, it's the first time your ad is placed in someone's News Feed or a Facebook Right Column.
Reach and Frequency
Reach and frequency buying on Facebook and Instagram gives you predictability and control over your ad delivery when reaching audiences of 200,000 or more people. This buy lets you set your campaign's unique reach on Facebook and Instagram and control how many times your audience will see your campaign.
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