Facebook Blueprint Exams

Facebook Advertising Core Competencies

This exam measures competency in the skills, tools, advertising policies and best practices required to manage Facebook Pages, create, purchase and manage ads, select and utilize advertising objectives, target audiences for maximum impact, and understand the role of Facebook media planners and buyers. This exam is a core requirement for all Blueprint Certifications.

Facebook Certified Buying Professional

This exam measures advanced-level competency in managing, creating and purchasing ads, ad buying types, improving performance and delivery via the ad auction, troubleshooting ad issues, mapping ad formats to advertising objectives, audience targeting, Facebook reporting, mapping KPIs to buying objectives, understanding and testing the Facebook pixel and SDK, and leveraging consumer insights and the product catalog. This is a required exam for the Facebook Certified Buying Professional.

Facebook Certified Planning Professional

This exam measures advanced-level competency in managing Pages, selecting and utilizing advertising objectives, targeting audiences for maximum impact, utilizing Audience Insights, optimizing reach and frequency, implementing planning strategy and best practices, understanding and learning from measurement solutions, and expertly tying Facebook products into a successful marketing and communication strategy. This is a required exam for the Facebook Certified Planning Professional.

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