Ad Auction and Delivery Overview

Ad Auction and Delivery Overview

By completing this course, you’ll be able to:
  • Know how your bid is calculated and how to win a spot in the ad auction
  • Understand how you show ads to people throughout the day
  • Understand the kinds of factors that affect ad delivery
Duration
15 mins
Categories
09. Campaign Optimization, 04. Purchasing and Managing Your Ads
The Facebook ad auction works to create the most value for advertisers and the best consumer experience.
Let’s take a look at some Facebook ad auction basics.
Understand how your bid is calculated and the factors that affect your results in the auction.
Learn how Facebook, Instagram, and Audience Network work to show your ads to people in your target audience throughout the day.
Advertisers and people on Facebook, Instagram, and Audience Network have the best experience when ads are shown to those who will find them interesting. Learn why ad relevance matters for advertisers.
Let’s go over what we learned in this course.

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