Overview of Lookalike Audiences
Expand your reach
Expand your audience due to limited reach from a small Custom Audience seed list. You can increase the reach of your ads and find more people on Facebook who haven't yet connected with your business.
Use specific seed audiences
Use seed audiences that are specific to the objective you want to achieve. For example, if you want to increase online sales in your mobile app, use a Custom Audience of your high-value mobile app users as your see audience.
Optimize your audience size
Start by optimizing your lookalike audience for similarity to understand how your ads perform with more precise matching. Keep in mind that 1% is optimized for similarity and the top 5% is optimized for reach.
Refine your targeting
Layer on other native targeting options like age, gender, and interests to reach even more people who are likely interested in your business.
Use newer data
The more up to date your data is, the better we can match you with the right audience and do so more accurately.
Segment your audience
If your seed audience is large compared to the country size, your ad can perform poorly because your seed audience is too diverse. We recommend you try segmenting your audience to a smaller target group and then create lookalikes of that audience.
Expand your audience due to limited reach from a small Custom Audience seed list. You can increase the reach of your ads and find more people on Facebook who haven't yet connected with your business.
Use specific seed audiences
Use seed audiences that are specific to the objective you want to achieve. For example, if you want to increase online sales in your mobile app, use a Custom Audience of your high-value mobile app users as your see audience.
Optimize your audience size
Start by optimizing your lookalike audience for similarity to understand how your ads perform with more precise matching. Keep in mind that 1% is optimized for similarity and the top 5% is optimized for reach.
Refine your targeting
Layer on other native targeting options like age, gender, and interests to reach even more people who are likely interested in your business.
Use newer data
The more up to date your data is, the better we can match you with the right audience and do so more accurately.
Segment your audience
If your seed audience is large compared to the country size, your ad can perform poorly because your seed audience is too diverse. We recommend you try segmenting your audience to a smaller target group and then create lookalikes of that audience.
For example, you can take a large seed audience and segment them by purchase behavior — one audience of those who have made online purchases in the last 30 days, one audience of people who have spent more than $500 in the last 7 days, and so on — and then create a lookalike audience of each of those.
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