HOW TO CREATE A WEBSITE TAG

  1. In your Twitter Ads account at ads.twitter.com, click “Tools”
  2. Choose “Conversion tracking” from the drop-down menu
  3. Click on “Generate website tag” and accept the terms of use
  4. Copy the resulting snippet of code, or download a text file containing the code snippet and send it to an engineer at your company with instructions for placement.
  5. To ensure full flexibility for conversion tracking and tailored audience creation, it’s important that you place your website tag on all pages of your website.

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